一种信息推送方法及信息推送装置

Information push method and device

Abstract

The invention discloses an information push method and device, and relates to the field of information push. The method comprises that the information type of user interest and the interested level of the information type are determined; and information in a source information library is weighted according to characteristic quantity of the information in the source information library and the interested level of the information, and the information is pushed to a client under the condition that the weighted value of the information exceeds a preset value. Thus, the information can be pushed to users accurately, and the user experience is improved.
本发明涉及信息推送领域,公开了一种信息推送方法及信息推送装置,所述信息推送方法包括:确定用户感兴趣的信息类型及对所述信息类型的感兴趣度;以及根据源信息库中的信息的特征量及用户对该信息的感兴趣度对源信息库中的信息进行加权,在信息的加权值超过预设值的情况下,将该信息推送给客户端,如此能够较为准确的推送用户,提高用户的体验感。

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