Selecting a content item based on a view profile

基于观看简档来选择内容项

Abstract

用户以多种方式消费媒体。媒体可主要针对音频、主要针对视频或者针对音频和视频的组合被消费。可执行对内容项的选择和派发,使得与媒体正在如何被消费匹配的所派发的内容项的内容项简档在由内容选择服务进行选择期间可以是优选的。由内容选择服务进行的对内容项的选择可基于用于媒体的聚合观看简档和用于候选内容项的内容项简档。在某些情况下,还可使用当前观看简档。可派发所选内容项以实现所选内容项与媒体一起的呈现。
Users consume media in a variety of ways. Media may be consumed primarily for the audio, primarily for the video, or for a combination of the audio and the video. The selection and serving of a content item may be performed such that a content item profile of the served content item that matches how the media is being consumed may be preferred during selection by a content selection service. The selection of a content item by the content selection service may be based on an aggregate view profile for the media and a content item profile for a candidate content item. In some instances, a current view profile may also be used. The selected content item may be served to effect presentation of the selected content item with the media.

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